Hello! I’m Tommy, an outcome-driven designer of human experiences for over 15 years. The last 10+ years, I’ve been focused on the retail vertical at scale, leading, managing, and mentoring designers. I’m venturing into a new vertical, learning more about Fintech. My passion is helping to create engaging experiences that exceed both business and usability objectives through Human-Centered Design (HCD), collaboration, generative research, and validation.

I possess a unique combination of expertise in visual design, usability, user experience (UX) design, user research, information architecture, user interface (UI) design, front-end development, and strategy. I also offer the rare ability to communicate complex technical topics and solutions to non-technical audiences through different visual and physical mediums. Having worked in a variety of business industries, markets, and enterprises, I adapt seamlessly to any company culture. I thrive when faced with complicated problems and eagerly welcome experience design challenges.

SPECIALTIES, SKILLS & EXPERTISE

Experience Design: Human-Centered Design (HCD), Lean UX, Static Wireframes and Low Fidelity Prototypes, High Fidelity Prototypes (utilizing Figma, Zeroheight, Storybook - leveraging ANT Design and Google Material Design Systems), Process Flows, Problem Framing, Jobs to Be Done (JTBD), Journey Management, Experience Mapping (Journey Maps, Stakeholder Maps, etc.), Service Design (Service Blueprints), Storyboarding, Heuristic Evaluation, Design Studio and Design Thinking Workshops, Sticky Note Work, Whiteboarding, Storytelling

Human Research: Personas, Usability Testing, Interviewing (In-Person and Remote), Ethnography/Observation (within native environment), Opportunity Discovery through both Generative Qualitative and Quantitative Research (utilizing Pendo, Mixpanel, Looker, Tableau, Google Analytics, Copilot [AI] and Glean [AI])

Development: HTML, CSS, Javascript, Angular, Ionic, Responsive Design Implementation, ADA and Section 508 Compliance, Cross-Browser Compatibility, Device/Hardware Testing

Retail Business Subject Matter Expertise: Retail, Supply Chain and Warehouse Management, Distribution and Logistics Operations, Store Customer Service Operations (Deeply Focused on Merchandise Selling, Order Management and Return Processes)

Gallup StrengthsFinder (5) Profile: Strategic, Ideation, Individualization, Self-Assurance, Responsibility

DiSC Assessment Profile: SC/i

I am honored to be part of both adplist.org and designed.org, non-profits on a mission to educate and empower designers worldwide through mentorship.